Fresh Cleansers

Fresh Soy Face Cleanser

Cult soy cleanser for all skin types

4.7
Excellent
Tested: 6 weeks Updated: 20.12.2024
Fresh Soy Face Cleanser bottle

Fresh Soy Face Cleanser is one of the best-selling cleansers in the premium category. It has cult status among beauty editors and influencers worldwide.

We tested it for 6 weeks on various skin types - from dry to combination. Result? We understood why it's so beloved.

There's a reason one Fresh Soy Cleanser sells every 10 seconds.

The key is soy proteins and amino acids that cleanse while nourishing skin.

Performance & Results

9.5/10

Fresh Soy embodies premium cleansing. After 6 weeks:

Cleansing: Gel-cream texture removes makeup including eye makeup without irritation.

Gentleness: Extremely gentle. Suitable even for eye area.

Hydration: Soy amino acids leave skin nourished, not stripped.

Versatility: Works on all skin types - that's rare.

Texture & Application

9.5/10

Unique gel-cream texture that transforms when contacting water.

During application: Apply to dry or damp skin. On dry skin better for makeup removal.

Transformation: With water transforms into gentle milky emulsion.

Scent: Gentle, soothing rose and cucumber fragrance. Pleasant, not overpowering.

Experience: Spa feeling with every use.

Formula & Ingredients

9/10

Fresh builds on natural ingredients with scientific approach.

Key ingredients:

  • Soy proteins for soothing and nourishment
  • Amino acids for hydration
  • Rose water for toning
  • Cucumber extract for refreshing
  • Sulfate and paraben free

Philosophy: Natural ingredients in effective concentrations.

Comparison

vs. Drunk Elephant Beste: Both premium, both gentle. Fresh is more hydrating, DE more cleansing.

vs. Tatcha Rice Wash: Similar price range. Fresh is more universal, Tatcha more luxurious experience.

vs. CeraVe Hydrating: CeraVe is fraction of price. Fresh offers premium experience and better makeup removal.

Score Breakdown

Cleansing ability 9

Removes even eye makeup

Gentleness 9.5

Suitable for eye area

Value for money 8

Premium price, premium product

Experience 10

Spa feeling at home

Overall Score
4.7

Pros & Cons

Pros

Universal

Suitable for all skin types

Removes makeup

Including eye makeup

Nourishing

Soy proteins nourish skin

Luxurious experience

Spa feeling with every use

Cons

High price

Premium price category

Small size

150 ml for high price

May be too rich

For very oily skin

How to Use

1 Apply to dry skin for makeup removal
2 Or damp skin for daily cleansing
3 Gently massage including eye area
4 Rinse thoroughly with lukewarm water
Routine Placement: Morning and evening

Alternatives

Drunk Elephant Beste

If you prefer gel texture

CeraVe Hydrating

If looking for budget alternative

Final Verdict

Fresh Soy Face Cleanser deserves its cult status. It's one of few cleansers that truly works for all skin types and offers premium experience with every use. High price is its only downside.

Buy if

  • Want premium experience
  • Looking for universal cleanser
  • Need gentle makeup remover

Skip if

  • Have limited budget
  • Prefer foaming cleansers
  • Have very oily skin
9.3 /10

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